Only 14% of Nonprofits Use AI Effectively—Here’s How You Can Join Them

Only 14% of Nonprofits Use AI Effectively—Here’s How You Can Join Them

April 23, 20252 min read

Only 14% of Nonprofits Use AI Effectively—Here’s How You Can Join Them

As artificial intelligence (AI) continues to revolutionize industries, nonprofits remain cautious adopters. According to a 2025 sector survey, only 14% of nonprofits report using AI effectively—a staggering statistic given the potential of AI to save time, reduce costs, and boost mission impact.

So what’s holding most organizations back? And more importantly, how can your foundation join the 14% that are using AI to power progress?

Let’s break down the barriers and steps to success.

 

Why the AI Gap Exists in the Nonprofit Sector

Despite the hype, nonprofit AI adoption has been slow. Common roadblocks include:

  • Limited tech capacity

  • Fear of cost or complexity

  • Unclear use cases for mission-driven work

  • Concerns over data privacy and ethics

The good news? Most of these challenges are solvable—especially with today’s rise in affordable, ethical, and user-friendly AI tools for nonprofits.

 

What the 14% Are Doing Right

The nonprofits that successfully implement AI tend to follow a few key principles:

1. They Start Small

Instead of overhauling systems, they begin with AI tools that solve a single, clear problem—like automating donor emails or matching volunteers to tasks.

2. They Choose Mission-Aligned Tools

They’re not chasing trends. They focus on AI that supports measurable impact, like tools for grant prospecting, outcome tracking, or sentiment analysis.

3. They Train Staff (Not Just Tech Teams)

Staff adoption is critical. These organizations invest in AI literacy for nonprofits, ensuring that teams understand the value and limitations of these tools.

4. They Prioritize Data Hygiene

AI is only as good as the data it runs on. High-performing nonprofits invest in data cleanup and integration before they scale automation.

 

3 Easy Ways to Start Using AI at Your Nonprofit

You don’t need a big budget or tech team to join the 14%. Here are low-barrier ways to begin using AI effectively:

1. Use AI for Content Drafting
Tools like ChatGPT and Jasper can help your team create first drafts of newsletters, reports, and social media—saving hours each week.

2. Automate Donor Follow-Ups
AI-powered email platforms like Mailchimp or Constant Contact now offer automation features that adjust based on donor behavior.

3. Try Predictive Fundraising Tools
Platforms like Gravyty or Fundmetric use AI to prioritize major donor outreach—making your fundraising team more efficient and data-driven.

 

Final Thoughts

The AI revolution isn’t just for corporations—it’s for cause-driven leaders, too. And while only 14% of nonprofits use AI effectively today, your organization can be part of the next wave.

By starting with practical, mission-aligned tools and building internal capacity, your nonprofit can reduce burnout, maximize resources, and serve your community even better.

As we prepare for the Nonprofit Tech & Ops Summit: Systems in Sync, one thing is clear—AI for nonprofits is no longer optional. It’s a competitive advantage.

Sami is the CEO of MOAB Marketing, a leading SEO and digital marketing firm based in Madison, Alabama. With over a decade of experience, Sami has a proven track record of helping businesses amplify their online presence and drive growth through innovative digital marketing and search engine optimization strategies. Her ability to create competitive advantages through organic traffic has consistently delivered outstanding results for her clients.

Sami Kern

Sami is the CEO of MOAB Marketing, a leading SEO and digital marketing firm based in Madison, Alabama. With over a decade of experience, Sami has a proven track record of helping businesses amplify their online presence and drive growth through innovative digital marketing and search engine optimization strategies. Her ability to create competitive advantages through organic traffic has consistently delivered outstanding results for her clients.

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